Piaget Unveils New Boutique at Mall of the Emirates: A Celebration of Radiance and Craftsmanship
Piaget, the renowned jeweller and watchmaker, has unveiled its latest boutique at the Mall of the Emirates, bringing an opulent new shopping experience to Dubai. This grand opening marks a significant milestone in the brand’s evolution, showcasing a design concept that embodies Piaget’s rich heritage and modern elegance.
At the heart of this boutique is a design philosophy centered around the radiance of gold and sunshine, symbolic of the Maison’s identity. Upon entering, visitors are greeted by a stunning array of shimmering gold hues that evoke warmth, passion, and sophistication. These visual elements are interwoven with intricate stone textures and an opulent color palette, creating a space that is both captivating and timeless.
The boutique’s new design was envisioned by New York-based architect and designer Rafael de Cárdenas. Drawing inspiration from Piaget’s historical archives dating back to 1874, de Cárdenas has crafted an environment that seamlessly blends artistry with innovation. One of the standout features is the Decor Palace court-style engravings, which grace every corner of the boutique, highlighting Piaget’s dedication to exquisite craftsmanship and meticulous attention to detail.
A key element of the boutique is its façade, which alternates between golden monoliths and glass windows, evoking the imagery of a chain-link watch bracelet. This interplay of textures and materials creates an intricate visual landscape that reveals new details with every glance. Visitors are also treated to a mural in shades of green, blue, and gold, paying homage to the natural beauty of ornamental stones like malachite, opal, and turquoise—stones that have long inspired Piaget’s gemmologists.
Inside the boutique, the reception and VIP rooms offer a more intimate experience. These spaces are adorned with curated treasures and artistic displays, including a cabinet of curiosities showcasing rare objects and books that delve into the world of Piaget. The boutique’s ceiling, painted by artist Julien Gautier, further enhances the mineral-rich ambiance, creating an immersive environment steeped in creativity and history.
This latest boutique is a nod to Piaget’s legacy of innovation and personalization. In 1959, the Maison transformed its Geneva salon into a space where visitors could admire gold craftsmanship and customize their favorite timepieces using the ‘Style Selector’—a tradition that continues to inspire the brand today. As Yves Piaget once said, “My friends become my clients, and my clients become my friends,” a sentiment that underscores the welcoming and bespoke nature of the Mall of the Emirates boutique.
With over 150 years of history, Piaget has continuously pushed the boundaries of watchmaking and jewelry design. The Mall of the Emirates boutique exemplifies this dedication to excellence, blending elegance and extravagance to reflect the brand’s signature “Maison of Extraleganza” aesthetic.
Boutique Details:
Location: Piaget Boutique, First Floor, Mall of the Emirates, Dubai, UAE
Contact: +971 4 347 6336
Piaget invites all enthusiasts and collectors to visit this dazzling new space and experience the world of extraordinary craftsmanship and radiant design firsthand.
