Net-a-Porter shines a light on genderless timepieces that double as jewellery.

Responding to a deep dive on consumer trends, that clever team at NAP have reframed the watch business through a content-driven campaign that responds directly to the needs of their community.

Over the past year, the digital team of Net-A-Porter have noted an increase in searches for the Piaget Polo watch - in fact in increase of more than 75% - and also a massive interest in the 'Overseas' by Vacheron Constantin.

The refined customers of the leading e-commerce platform has also increased their searched for watch straps, being typed in the search bar at a staggering 200% increase on the previous year and with a resurgence of colour leading the way, especially the primaries of blue, yellow and red.